Case Study
Paramount Hotel New YorkA high-end boutique property in Manhattan
A 228% Revenue Increase Within 12 Months of Takeover
The property was failing to realize online bookings under its previous ownership. They needed to start from the ground up and completely overhaul their online marketing and revenue strategy.
I was able to jump-start revenue for the new owners. Within months, they began to benefit from my aggressive online marketing efforts.
Stunning Results
Challenge
Our client, Highgate Holdings, purchased a high-end boutique property located in one of the most competitive hotel markets: Manhattan. Online bookings were weak, and international traffic lagged behind expectations. I partnered with the new owners partnered to maximize online revenue, with a strong focus on international revenue.
Solution
I rebuilt Paramount’s digital marketing program from scratch. A mainstay of my strategy was targeting international markets with multilingual campaigns and content, which resulted in spectacular return on investment. Our campaigns greatly outperformed the comp set in the hyper-competitive NYC market. The hotel went from $19,000 per month in direct bookings to approximately $1 million per month within 90 days.
website traffic increase
60%
international traffic increase
123%
online revenue increase
228%
months
3-12
Testimonial
“Vikram has delivered stellar revenue for our hotels. His unique experience and unmatched results in the hospitality and travel sector gives him the edge over generic hotel internet marketing agencies.”
Andre de Araujo
Vice President of Ecommerce
Highgate Holdings
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