Case Study
Riviera Hotel & CasinoIconic property on the Las Vegas Strip
8-Fold Revenue Growth in Three Months
In August 2011, the legendary Riviera Las Vegas hired me to provide online marketing and revenue optimization expertise. As a result of my collaboration with Rivera’s owners to develop aggressive strategies, online revenue quickly began to spike, reaching an 800% increase within three months. Now that’s a showstopper!
Riviera Hotel & Casino Rakes in Big Winnings
Challenge
Riviera Hotel & Casino has long known how to pack in the house: Liberace himself played for the hotel’s opening in 1955, and both he and Frank Sinatra considered the hotel their Vegas home stage. But by 2011, the asset was in decline. Over the years, revenue performance had slowed and had become dangerously low.
A particular challenge was generating strong ROI off an ADR of only $39.
Solution
I overhauled the Rivera’s entire digital strategy. All of their online efforts and digital assets were transformed, including their website, marketing campaigns, and content production. One primary goal was to reach out to the hotel’s customers and create brand loyalty. Campaigns were designed to highlight the richness of the hotel’s history while still appealing to a budget-conscious traveler.
website traffic increase
57%
revenue Increase
800%
months
3
Testimonial
“The partnership with Vikram came at a time when we were struggling to capture market share in Vegas. We were delighted to see a significant increase in revenue in a very short time. ”
Tony Bender
Vice President, Marketing and Advertising
Riviera Hotel & Casino
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