SERVICES
Free from the shackles of brand guidelines, a truly independent hotel can outpace and outperform established chain hotels in most competitive markets – but only if they have the right commercial optimization strategy in place.
We have worked on several projects in which a newly launched independent asset has run circles around its comp set. In major metropolitan locations like NYC, SF, Miami, Las Vegas and London, we have super-optimized the commercial operations for independent hotels with highly competitive comp sets.
We will develop a customized package for you based on your needs and your budget. Components include:
Revenue Management
We provide your hotel with aggressive and dynamic pricing and inventory control strategies to help you maximize revenue and profits in all market conditions. We can feed daily or weekly rates to your internal team, or provide fully managed pricing services.
Distribution Management
Supercharge your independent hotel’s presence across various online and offline distribution channels with a customized channel mix developed by our seasoned professionals.
Marketing Management
We break the silos within your organization by integrating your marketing and revenue departments. We help you integrate paid ads and earned media strategies in order to attract your target customers while reducing your adverting expenses.
When you work with a hotel brand, the vast majority of your online assets and revenue optimization tools reside with the brand-marketing machine. We can help you transition your assets promptly and methodically to avoid the revenue declines often associated with leaving a hotel brand.
Going independent is one of the biggest decisions in the life of a hotel asset. I acquired a taste for outperforming legacy brands in an early stage of my career by taking the Hilton UN Plaza NYC to a no-name hotel brand. Instead of seeing revenue decline, the hotel experienced a 30% revenue increase! That experience set us up to tackle some spectacular brand name drops. Just to name a few:
- Ganservort Miami to The Perry, and then to the flagship 1Hotel
- Sol Melia NYC to Paramount NYC
- Crowne Plaza London Shoreditch to Ace London
If you’re looking to make a change, our team will make sure you take crucial steps to ensure that your new opening/transition goes smoothly. We can ensure a minimal loss of revenue during the transition, with a very good chance that we will beat the existing brand with our commercial optimization gameplan.
Contact us to find out how we can optimize your profitability, or help you maximize revenue during and after your rebranding project.