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Services for Private Equity Groups

Our seasoned professionals have worked on every kind of hotel deal, in every part of the world.

Collectively, we have launched global brands like Ace Hotels (London, LA, Palm Springs), Yotel NYC , 1Hotel Miami, and the Principal Hotel Portfolio UK, just to name a few.

Whenever possible, we like to get involved pre-purchase. We can advise on how much upside is present, and then set up a customized roadmap to help you realize higher profitability as quickly as possible post purchase.

Customized Commercial Optimization Services

  1. Pre-Deal analysis: We review the hotel portfolio’s revenue, sales and digital reports. Our goal is to help you project the upside in revenue after the deal closes, and set you up to see higher revenue and profitability as quickly as possible.
  2. Post-Takeover Taskforce: We will serve as your Chief Commercial Officer for as long as you need. We design and implement commercial strategies to make sure you hit the ground running and then keep up your momentum. Here are some areas that will be covered by our takeover experts:
  • Digital asset ownership
  • Domain strategy for new brands/assets
  • Historical data analysis: STR, OTA, comp set
  • Website and content management
  • Website analytics and conversion optimization
  • CRS/booking engine selection and optimization
  • Digital marketing performance optimization (paid and earned)
  • Email and social media strategy
  • Initial asset positioning and pricing
  • Ongoing revenue management and rate plans
  • Market segmentation
  • Distribution channel optimization and system delivery
  • Sales and marketing planning and execution
  • Revenue management and business intelligence software selection
  • Assessment and/or hiring of third party resources
Reach out to me to make sure get the most out of your new investment.